Work Experience

XDS Lab

Jakarta, Indonesia

Co-Founder & Principal
Design Strategist
Jan 2020 - Present

  • Facilitated tailored workshops that enabled clients to adopt human-centred design to improve organisation workflows & influence product innovation

  • Presented strategic insights to address challenges in products & business models for 8+ institutions across diverse sectors including government, NGOs, & banks

  • Directed The Workshopping Gym, a learning program on collaborative problem-solving for professionals, where assessments show 40% increase in cohorts’ skills

ECHOS Desirable Futures Lab

Jakarta, Indonesia

Design Thinker

Sep 2022 - Mar 2023

  • Mentored and facilitated design workshops for 10 Indonesian news startups as part of the Google News Indonesia Startups Lab initiative

  • Guided startups in design and business decisions, resulting in an average 200% increase in startups’ audience reach and a 50% boost in engagement upon initial product prototypes

Spenmo

Jakarta, Indonesia

UX Lead

Jan 2022 - May 2022

  • Led product design strategies & execution for 4+ product verticals of a SaaS corporate expense management platform

  • Set up design ops that define the team’s success metrics, workflow & documentation standards for optimised impact visibility

Tokopedia

Jakarta, Indonesia

Sr. UX Designer

Aug 2019 - Dec 2021

UX Designer

Feb 2018 - Aug 2019

  • Conducted user research, co-creation, wireframes, & design prototypes, elevating the buyer journey experience for one of Indonesia’s largest e-commerce platforms

  • Established comprehensive design guidelines and systems to streamline workflows, collaborating with 10+ cross-functional stakeholders in product, business & engineering to enhance consistency in design & business operations across Tokopedia

  • Mentored aspiring designers in the Product Design Academy program, guiding tailored personal development plans that boosted project quality and successful hire rates

Spark Reply

Munich, Germany

Strategic Design Intern Jul 2017 -
Sep 2017

  • Crafted design principles for “The Future of Workplace” aimed at enhancing employee collaboration & digital transformation

  • Conceptualised Future Cities Ecosystems for the Technical University of Munich Techfest as a hackathon brief, inspiring 100+ participants to develop sustainable tech solutions in logistics, waste management, & transportation

North Artchitecture

Jakarta, Indonesia

Architectural Designer Sep 2014 -
Mar 2016

  • Designed 5+ private high-end residences in Jakarta, Indonesia

  • Coordinated design decisions for subcontractors on structure and interior to ensure the development quality of built designs within tight project timelines

Work Experience

XDS Lab

Jakarta, Indonesia

Co-Founder & Principal
Design Strategist
Jan 2020 - Present

  • Facilitated tailored workshops that enabled clients to adopt human-centred design to improve organisation workflows & influence product innovation

  • Presented strategic insights to address challenges in products & business models for 8+ institutions across diverse sectors including government, NGOs, & banks

  • Directed The Workshopping Gym, a learning program on collaborative problem-solving for professionals, where assessments show 40% increase in cohorts’ skills

ECHOS Desirable Futures Lab

Jakarta, Indonesia

Design Thinker

Sep 2022 - Mar 2023

  • Mentored and facilitated design workshops for 10 Indonesian news startups as part of the Google News Indonesia Startups Lab initiative

  • Guided startups in design and business decisions, resulting in an average 200% increase in startups’ audience reach and a 50% boost in engagement upon initial product prototypes

Spenmo

Jakarta, Indonesia

UX Lead

Jan 2022 - May 2022

  • Led product design strategies & execution for 4+ product verticals of a SaaS corporate expense management platform

  • Set up design ops that define the team’s success metrics, workflow & documentation standards for optimised impact visibility

Tokopedia

Jakarta, Indonesia

Sr. UX Designer

Aug 2019 - Dec 2021

UX Designer

Feb 2018 - Aug 2019

  • Conducted user research, co-creation, wireframes, & design prototypes, elevating the buyer journey experience for one of Indonesia’s largest e-commerce platforms

  • Established comprehensive design guidelines and systems to streamline workflows, collaborating with 10+ cross-functional stakeholders in product, business & engineering to enhance consistency in design & business operations across Tokopedia

  • Mentored aspiring designers in the Product Design Academy program, guiding tailored personal development plans that boosted project quality and successful hire rates

Spark Reply

Munich, Germany

Strategic Design Intern Jul 2017 -
Sep 2017

  • Crafted design principles for “The Future of Workplace” aimed at enhancing employee collaboration & digital transformation

  • Conceptualised Future Cities Ecosystems for the Technical University of Munich Techfest as a hackathon brief, inspiring 100+ participants to develop sustainable tech solutions in logistics, waste management, & transportation

North Artchitecture

Jakarta, Indonesia

Architectural Designer Sep 2014 -
Mar 2016

  • Designed 5+ private high-end residences in Jakarta, Indonesia

  • Coordinated design decisions for subcontractors on structure and interior to ensure the development quality of built designs within tight project timelines

Work Experience

XDS Lab

Jakarta, Indonesia

Co-Founder & Principal
Design Strategist
Jan 2020 - Present

  • Facilitated tailored workshops that enabled clients to adopt human-centred design to improve organisation workflows & influence product innovation

  • Presented strategic insights to address challenges in products & business models for 8+ institutions across diverse sectors including government, NGOs, & banks

  • Directed The Workshopping Gym, a learning program on collaborative problem-solving for professionals, where assessments show 40% increase in cohorts’ skills

ECHOS Desirable Futures Lab

Jakarta, Indonesia

Design Thinker

Sep 2022 - Mar 2023

  • Mentored and facilitated design workshops for 10 Indonesian news startups as part of the Google News Indonesia Startups Lab initiative

  • Guided startups in design and business decisions, resulting in an average 200% increase in startups’ audience reach and a 50% boost in engagement upon initial product prototypes

Spenmo

Jakarta, Indonesia

UX Lead

Jan 2022 - May 2022

  • Led product design strategies & execution for 4+ product verticals of a SaaS corporate expense management platform

  • Set up design ops that define the team’s success metrics, workflow & documentation standards for optimised impact visibility

Tokopedia

Jakarta, Indonesia

Sr. UX Designer

Aug 2019 - Dec 2021

UX Designer

Feb 2018 - Aug 2019

  • Conducted user research, co-creation, wireframes, & design prototypes, elevating the buyer journey experience for one of Indonesia’s largest e-commerce platforms

  • Established comprehensive design guidelines and systems to streamline workflows, collaborating with 10+ cross-functional stakeholders in product, business & engineering to enhance consistency in design & business operations across Tokopedia

  • Mentored aspiring designers in the Product Design Academy program, guiding tailored personal development plans that boosted project quality and successful hire rates

Spark Reply

Munich, Germany

Strategic Design Intern Jul 2017 -
Sep 2017

  • Crafted design principles for “The Future of Workplace” aimed at enhancing employee collaboration & digital transformation

  • Conceptualised Future Cities Ecosystems for the Technical University of Munich Techfest as a hackathon brief, inspiring 100+ participants to develop sustainable tech solutions in logistics, waste management, & transportation

North Artchitecture

Jakarta, Indonesia

Architectural Designer Sep 2014 -
Mar 2016

  • Designed 5+ private high-end residences in Jakarta, Indonesia

  • Coordinated design decisions for subcontractors on structure and interior to ensure the development quality of built designs within tight project timelines

Hi, I’m Luna Diandra

Hi, I’m Luna Diandra

Often called Andra, I’m a designer with over 6 years of experience in product design, solving human needs as priority.
With a multi-disciplinary design background, I started my career in architecture and have since explored experience design for various sectors. My journey has led me to traverse the tech industry from e-commerce to fintech. Along the way, I’ve also taken on leadership roles that foster collaboration both internally and across organizations.

I apply an iterative human-centered approach to my work, utilizing user research, prototyping, workshop facilitation, and crafting business strategies. Regardless of the field I’m working in, I aspire for my designs to bring positive impact that ripples out to many people and communities.

Often called Andra, I’m a designer with over 6 years of experience in product design, solving human needs as priority. With a multi-disciplinary design background, I started my career in architecture and have since explored experience design for various sectors. My journey has led me to traverse the tech industry from e-commerce to fintech. Along the way, I’ve also taken on leadership roles that foster collaboration both internally and across organizations.

I apply an iterative human-centered approach to my work, utilizing user research, prototyping, workshop facilitation, and crafting business strategies. Regardless of the field I’m working in, I aspire for my designs to bring positive impact that ripples out to many people and communities.

about

about

Hi, I’m Luna Diandra

Often called Andra, I’m a designer with over 6 years of experience in product design, solving human needs as priority.
With a multi-disciplinary design background, I started my career in architecture and have since explored experience design for various sectors. My journey has led me to traverse the tech industry from e-commerce to fintech. Along the way, I’ve also taken on leadership roles that foster collaboration both internally and across organizations.

I apply an iterative human-centered approach to my work, utilizing user research, prototyping, workshop facilitation, and crafting business strategies. Regardless of the field I’m working in, I aspire for my designs to bring positive impact that ripples out to many people and communities.

about

Skills

UI/UX Design • User Research • Prototyping • Workshop Planning & Facilitation • Strategic Thinking • Communication • Mentoring • Stakeholder Management

Skills

UI/UX Design • User Research • Prototyping • Workshop Planning & Facilitation • Strategic Thinking • Communication • Mentoring • Stakeholder Management

Skills

UI/UX Design • User Research • Prototyping • Workshop Planning & Facilitation • Strategic Thinking • Communication • Mentoring • Stakeholder Management

Tools Proficiency

Figma • Miro • JIRA • Invision • Mixpanel • Procreate • Trello • Adobe Photoshop

Tools Proficiency

Figma • Miro • JIRA • Invision • Mixpanel • Procreate • Trello • Adobe Photoshop

Tools Proficiency

Figma • Miro • JIRA • Invision • Mixpanel • Procreate • Trello • Adobe Photoshop

Languages

Bahasa Indonesia (Native)
English (Full Professional)
German (Limited for Working)

Languages

Bahasa Indonesia (Native)
English (Full Professional)
German (Limited for Working)

Languages

Bahasa Indonesia (Native)
English (Full Professional)
German (Limited for Working)

Career Values

Career Values

Collaborative Environment

I believe a supporting environment that encourages positive teamwork leads to a trusting bond that enables creativity and efficiency.

I believe a supporting environment that encourages positive teamwork leads to a trusting bond that enables creativity and efficiency.

Transparency & Accountability

I believe professionalism is rooted from these values to establish trust and integrity for a better process.

I believe professionalism is rooted from these values to establish trust and integrity for a better process.

Growth & Development

I believe in growth mindset for all roles and levels to reach bigger visions which can only happen with a supporting environment for it.

I believe in growth mindset for all roles and levels to reach bigger visions which can only happen with a supporting environment for it.

Career Values

Collaborative Environment

I believe a supporting environment that encourages positive teamwork leads to a trusting bond that enables creativity and efficiency.

Transparency & Accountability

I believe professionalism is rooted from these values to establish trust and integrity for a better process.

Growth & Development

I believe in growth mindset for all roles and levels to reach bigger visions which can only happen with a supporting environment for it.

©️ 2024 by Luna Diandra

©️ 2024 by Luna Diandra

©️ 2024 by Luna Diandra