Work Experience
XDS Lab
Jakarta, Indonesia
Co-Founder & Principal
Design Strategist • Jan 2020 - Present
Facilitated tailored workshops that enabled clients to adopt human-centred design to improve organisation workflows & influence product innovation
Presented strategic insights to address challenges in products & business models for 8+ institutions across diverse sectors including government, NGOs, & banks
Directed The Workshopping Gym, a learning program on collaborative problem-solving for professionals, where assessments show 40% increase in cohorts’ skills
ECHOS Desirable Futures Lab
Jakarta, Indonesia
Design Thinker
•
Sep 2022 - Mar 2023
Mentored and facilitated design workshops for 10 Indonesian news startups as part of the Google News Indonesia Startups Lab initiative
Guided startups in design and business decisions, resulting in an average 200% increase in startups’ audience reach and a 50% boost in engagement upon initial product prototypes
Spenmo
Jakarta, Indonesia
UX Lead
•
Jan 2022 - May 2022
Led product design strategies & execution for 4+ product verticals of a SaaS corporate expense management platform
Set up design ops that define the team’s success metrics, workflow & documentation standards for optimised impact visibility
Tokopedia
Jakarta, Indonesia
Sr. UX Designer
•
Aug 2019 - Dec 2021
UX Designer
•
Feb 2018 - Aug 2019
Conducted user research, co-creation, wireframes, & design prototypes, elevating the buyer journey experience for one of Indonesia’s largest e-commerce platforms
Established comprehensive design guidelines and systems to streamline workflows, collaborating with 10+ cross-functional stakeholders in product, business & engineering to enhance consistency in design & business operations across Tokopedia
Mentored aspiring designers in the Product Design Academy program, guiding tailored personal development plans that boosted project quality and successful hire rates
Spark Reply
Munich, Germany
Strategic Design Intern • Jul 2017 -
Sep 2017
Crafted design principles for “The Future of Workplace” aimed at enhancing employee collaboration & digital transformation
Conceptualised Future Cities Ecosystems for the Technical University of Munich Techfest as a hackathon brief, inspiring 100+ participants to develop sustainable tech solutions in logistics, waste management, & transportation
North Artchitecture
Jakarta, Indonesia
Architectural Designer • Sep 2014 -
Mar 2016
Designed 5+ private high-end residences in Jakarta, Indonesia
Coordinated design decisions for subcontractors on structure and interior to ensure the development quality of built designs within tight project timelines
Work Experience
XDS Lab
Jakarta, Indonesia
Co-Founder & Principal
Design Strategist • Jan 2020 - Present
Facilitated tailored workshops that enabled clients to adopt human-centred design to improve organisation workflows & influence product innovation
Presented strategic insights to address challenges in products & business models for 8+ institutions across diverse sectors including government, NGOs, & banks
Directed The Workshopping Gym, a learning program on collaborative problem-solving for professionals, where assessments show 40% increase in cohorts’ skills
ECHOS Desirable Futures Lab
Jakarta, Indonesia
Design Thinker
•
Sep 2022 - Mar 2023
Mentored and facilitated design workshops for 10 Indonesian news startups as part of the Google News Indonesia Startups Lab initiative
Guided startups in design and business decisions, resulting in an average 200% increase in startups’ audience reach and a 50% boost in engagement upon initial product prototypes
Spenmo
Jakarta, Indonesia
UX Lead
•
Jan 2022 - May 2022
Led product design strategies & execution for 4+ product verticals of a SaaS corporate expense management platform
Set up design ops that define the team’s success metrics, workflow & documentation standards for optimised impact visibility
Tokopedia
Jakarta, Indonesia
Sr. UX Designer
•
Aug 2019 - Dec 2021
UX Designer
•
Feb 2018 - Aug 2019
Conducted user research, co-creation, wireframes, & design prototypes, elevating the buyer journey experience for one of Indonesia’s largest e-commerce platforms
Established comprehensive design guidelines and systems to streamline workflows, collaborating with 10+ cross-functional stakeholders in product, business & engineering to enhance consistency in design & business operations across Tokopedia
Mentored aspiring designers in the Product Design Academy program, guiding tailored personal development plans that boosted project quality and successful hire rates
Spark Reply
Munich, Germany
Strategic Design Intern • Jul 2017 -
Sep 2017
Crafted design principles for “The Future of Workplace” aimed at enhancing employee collaboration & digital transformation
Conceptualised Future Cities Ecosystems for the Technical University of Munich Techfest as a hackathon brief, inspiring 100+ participants to develop sustainable tech solutions in logistics, waste management, & transportation
North Artchitecture
Jakarta, Indonesia
Architectural Designer • Sep 2014 -
Mar 2016
Designed 5+ private high-end residences in Jakarta, Indonesia
Coordinated design decisions for subcontractors on structure and interior to ensure the development quality of built designs within tight project timelines
Work Experience
XDS Lab
Jakarta, Indonesia
Co-Founder & Principal
Design Strategist • Jan 2020 - Present
Facilitated tailored workshops that enabled clients to adopt human-centred design to improve organisation workflows & influence product innovation
Presented strategic insights to address challenges in products & business models for 8+ institutions across diverse sectors including government, NGOs, & banks
Directed The Workshopping Gym, a learning program on collaborative problem-solving for professionals, where assessments show 40% increase in cohorts’ skills
ECHOS Desirable Futures Lab
Jakarta, Indonesia
Design Thinker
•
Sep 2022 - Mar 2023
Mentored and facilitated design workshops for 10 Indonesian news startups as part of the Google News Indonesia Startups Lab initiative
Guided startups in design and business decisions, resulting in an average 200% increase in startups’ audience reach and a 50% boost in engagement upon initial product prototypes
Spenmo
Jakarta, Indonesia
UX Lead
•
Jan 2022 - May 2022
Led product design strategies & execution for 4+ product verticals of a SaaS corporate expense management platform
Set up design ops that define the team’s success metrics, workflow & documentation standards for optimised impact visibility
Tokopedia
Jakarta, Indonesia
Sr. UX Designer
•
Aug 2019 - Dec 2021
UX Designer
•
Feb 2018 - Aug 2019
Conducted user research, co-creation, wireframes, & design prototypes, elevating the buyer journey experience for one of Indonesia’s largest e-commerce platforms
Established comprehensive design guidelines and systems to streamline workflows, collaborating with 10+ cross-functional stakeholders in product, business & engineering to enhance consistency in design & business operations across Tokopedia
Mentored aspiring designers in the Product Design Academy program, guiding tailored personal development plans that boosted project quality and successful hire rates
Spark Reply
Munich, Germany
Strategic Design Intern • Jul 2017 -
Sep 2017
Crafted design principles for “The Future of Workplace” aimed at enhancing employee collaboration & digital transformation
Conceptualised Future Cities Ecosystems for the Technical University of Munich Techfest as a hackathon brief, inspiring 100+ participants to develop sustainable tech solutions in logistics, waste management, & transportation
North Artchitecture
Jakarta, Indonesia
Architectural Designer • Sep 2014 -
Mar 2016
Designed 5+ private high-end residences in Jakarta, Indonesia
Coordinated design decisions for subcontractors on structure and interior to ensure the development quality of built designs within tight project timelines


Hi, I’m Luna Diandra
Hi, I’m Luna Diandra
Often called Andra, I’m a designer with over 6 years of experience in product design, solving human needs as priority.
With a multi-disciplinary design background, I started my career in architecture and have since explored experience design for various sectors. My journey has led me to traverse the tech industry from e-commerce to fintech. Along the way, I’ve also taken on leadership roles that foster collaboration both internally and across organizations.
I apply an iterative human-centered approach to my work, utilizing user research, prototyping, workshop facilitation, and crafting business strategies. Regardless of the field I’m working in, I aspire for my designs to bring positive impact that ripples out to many people and communities.
Often called Andra, I’m a designer with over 6 years of experience in product design, solving human needs as priority. With a multi-disciplinary design background, I started my career in architecture and have since explored experience design for various sectors. My journey has led me to traverse the tech industry from e-commerce to fintech. Along the way, I’ve also taken on leadership roles that foster collaboration both internally and across organizations.
I apply an iterative human-centered approach to my work, utilizing user research, prototyping, workshop facilitation, and crafting business strategies. Regardless of the field I’m working in, I aspire for my designs to bring positive impact that ripples out to many people and communities.
about
about

Hi, I’m Luna Diandra
Often called Andra, I’m a designer with over 6 years of experience in product design, solving human needs as priority.
With a multi-disciplinary design background, I started my career in architecture and have since explored experience design for various sectors. My journey has led me to traverse the tech industry from e-commerce to fintech. Along the way, I’ve also taken on leadership roles that foster collaboration both internally and across organizations.
I apply an iterative human-centered approach to my work, utilizing user research, prototyping, workshop facilitation, and crafting business strategies. Regardless of the field I’m working in, I aspire for my designs to bring positive impact that ripples out to many people and communities.
about
Skills
UI/UX Design • User Research • Prototyping • Workshop Planning & Facilitation • Strategic Thinking • Communication • Mentoring • Stakeholder Management
Skills
UI/UX Design • User Research • Prototyping • Workshop Planning & Facilitation • Strategic Thinking • Communication • Mentoring • Stakeholder Management
Skills
UI/UX Design • User Research • Prototyping • Workshop Planning & Facilitation • Strategic Thinking • Communication • Mentoring • Stakeholder Management
Tools Proficiency
Figma • Miro • JIRA • Invision • Mixpanel • Procreate • Trello • Adobe Photoshop
Tools Proficiency
Figma • Miro • JIRA • Invision • Mixpanel • Procreate • Trello • Adobe Photoshop
Tools Proficiency
Figma • Miro • JIRA • Invision • Mixpanel • Procreate • Trello • Adobe Photoshop
Languages
Bahasa Indonesia (Native)
English (Full Professional)
German (Limited for Working)
Languages
Bahasa Indonesia (Native)
English (Full Professional)
German (Limited for Working)
Languages
Bahasa Indonesia (Native)
English (Full Professional)
German (Limited for Working)
Career Values
Career Values
Collaborative Environment
I believe a supporting environment that encourages positive teamwork leads to a trusting bond that enables creativity and efficiency.
I believe a supporting environment that encourages positive teamwork leads to a trusting bond that enables creativity and efficiency.
Transparency & Accountability
I believe professionalism is rooted from these values to establish trust and integrity for a better process.
I believe professionalism is rooted from these values to establish trust and integrity for a better process.
Growth & Development
I believe in growth mindset for all roles and levels to reach bigger visions which can only happen with a supporting environment for it.
I believe in growth mindset for all roles and levels to reach bigger visions which can only happen with a supporting environment for it.
Career Values
Collaborative Environment
I believe a supporting environment that encourages positive teamwork leads to a trusting bond that enables creativity and efficiency.
Transparency & Accountability
I believe professionalism is rooted from these values to establish trust and integrity for a better process.
Growth & Development
I believe in growth mindset for all roles and levels to reach bigger visions which can only happen with a supporting environment for it.